bumble is an online networking/dating app that empowers the user as they connect and create relationships.
an interesting feature of the app is that the woman "makes the first move"/ initiates the conversation when two people are matched for dating.
to create a [mock] campaign for bumble consisting of:
1.) a bus advert
2.) a billboard advert
3.) a London underground tube advert
4.) a social media ad
1.) to design a campaign that highlighted inclusivity and diversity
2.) to design a campaign that emphasized woman empowerment
London Underground Poster mock-up:
Bus Billboard mock-up:
Social Media gif
London Underground Tube Advert